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According to the Mordor Intelligence, the global big data and analytics market is expected to reach $375.76 billion by 2030, compared to $234.27 billion in 2025, growing at a CAGR of 9.91%. The market growth drivers are the increasing volume and variety of data, the wide adoption of cloud computing, and the rising need for data-driven decision-making.
The major applications of big data include customer analytics (accounts for the biggest market share), supply chain analytics, marketing analytics, pricing analytics, workforce analytics, and more.
In the 2024 Data and AI Leadership Executive Survey that features over 100 leading organizations from diverse industries (incl. retail, finance, manufacturing, healthcare, IT, telecoms, media, and education), 87% of respondents report measurable business value from their data and analytics investments.